Direct Sales Success: What's Your 2010 Vision?
[Editor's note: Now that I'm migrating the "off topic" posts to my new blog, this blog will be almost entirely focused on Direct Sales Marketing Strategies - primarily online, but offline as well. -...
View ArticleDirect Sales Success: What's Your 2010 Strategy?
So now we've got a vision, what about a strategy?You've probably been hearing a lot about Social Media strategies lately, and yes, that's important, but it's only part of the picture for a business...
View ArticleSocial Media DON'T: LinkedIn Presentation Blunder
File this in the "Oh NO you DIDN'T!" category...Some of you may know that I've had a linkedin profile for a while, but never really used it. I started making a few connections a couple of months ago,...
View ArticleDirect Sales Success: Lessons from 'The Wrong CEO's"
Merry Christmas! Just had to get that in before the article:On twitter the other day, someone tweeted a post about "celebrating the wrong CEO's". The article, from the Harvard Business Review, talks...
View ArticleDirect Sales Success: Strategy Part 2, Goals
As I write this, it's almost the new year, and if there's one thing I've learned to dread, it's the annual list of "resolutions" that are so often ignored about 3 weeks into the year. I stopped making...
View ArticleThe Direct Sales Conundrum: Embracing Entrepreneurialism
I have a few confessions to make:1. I love direct sales. I love doing home parties, meeting people and making connections. I love seeing new faces and learning about new people. I love seeing the...
View ArticleDirect Sales Success: From Strategy to Plan
Planning for direct sales success can be as simple as turning on a light switch, or as challenging as digging ditches. It all depends on your outlook.My husband thinks 'plan' is a four-letter word. So...
View ArticleDirect Sales Passion: Are You Faking It?
'Tis the season when most companies begin their Leader Retreat events.These are the rallies and propaganda fests where the company leaders can celebrate their accomplishments, learn best practices and...
View ArticleDirect Sales Success: Expectations Set the Tone
When I work with clients on their target marketing, one of the biggest areas of contention is the realization that ultimately, everyone is not their target market.No, everyone that fogs up a mirror is...
View ArticleLonger is Much More Gratifying: Business Relationships That Work
I subscribe to far too many mailing lists. My assistant creates filters in my gmail account so that I can sort the wheat from the chaff on a regular basis, but even I recognize I'm still on far too...
View ArticleCreate an Editorial Calendar for Your Direct Sales Business
Magazines and periodicals have a nifty little tool that lays the groundwork for every issue they print. The editorial calendar guides the topical content for each article in a particular issue.The most...
View ArticleDirect Sales Tips: 3 Must Haves for Successful Events
As a direct sales consultant, I was party to more than my share of horrible events.You know the kind: five consultants standing around in a mostly empty booth, while the crowds of passersby pass you...
View ArticleDirect Sales: It's Playing, Not The Game, That Matters
I lost count at the number of emails I got asking me what game we played in our booth. I'm actually planning on doing an entire call for my Marketing Mentor coaching group next month about Expos and...
View ArticleDirect Sales Success: Know Your Averages
In baseball, one of the key metrics used to determine a player's ability is their batting average.The league leaders have an average around .350, which means for every 10 times at the plate, they hit...
View ArticleDirect Sales Success: Incentivizing Hosts
As I coach my hosts, one of the things I often do is include incentives for the actions I want them to take.Frankly, if my host and I are a partnership, it's important to me that she keeps up her end...
View ArticleDirect Sales Success: Misconceptions of Leadership
Often, I'm approached by direct sellers that want to move into leadership, but feel they don't have the necessary knowledge, skills or abilities to be a leader.Bull!There are a couple of misconceptions...
View ArticleDirect Sales Success: Quarterly Planning Made Easy
No, it's not glamorous, but an hour of your time now could net you some big gains before Summer hits.It's time to start looking at your Q2 planning.What? You mean you haven't ever DONE quarterly...
View ArticleThe Super Summit is coming!
I would be remiss if I didn't share this exciting news with my blog peeps. Each Spring and Fall, I host a telesummit with some of the most amazing minds in direct sales and business today. So here's my...
View ArticleDirect Sales Success: Do You Feel Lucky?
With St. Patty's Day just around the corner, I thought it fitting to talk about being 'lucky' in your direct sales business. In truth, there's relatively little about direct sales that happens because...
View ArticleDirect Sales Mentoring: The Super Summit Shortens Your Learning Curve
Last year, I had a wild idea as I sat in my dining room on a Thursday night.I fantasized about how cool it would be if someone would put together a teleseminar series for direct sellers who wanted to...
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